I live in Japan, and every time a friend or family member is about to visit, I get the same message a day or two before their flight: “I bought the eSIM, but I don’t actually know what to do with it.” It’s a fair question. Buying an eSIM is the easy part — installing it correctly, and knowing what to do the moment you land, is where most people get stuck.
This is the walkthrough I actually send people. It covers iPhone and Android, what to do before you leave home, and the handful of settings that cause almost every “eSIM installed but no internet” complaint in Japan.
The quick answer
- Buy your eSIM and install it a day or two before you fly, while you’re still on home Wi-Fi. Don’t wait until you land.
- iPhone: Settings → Cellular → Add eSIM → Use QR Code (or Details if the provider gives you a link/app instead).
- Android: Settings → Network & internet → SIMs → Add SIM → Set up an eSIM. On Samsung phones it’s Settings → Connections → SIM Manager → Add eSIM.
- Leave the new eSIM’s data line switched off until you actually land in Japan.
- Whether you turn Data Roaming on or off depends on the type of eSIM you bought — this is the single biggest cause of “no data” problems, and it trips up almost everyone.
- If it’s not working after landing: restart the phone once. That alone fixes a surprising number of cases.
Before you leave home
First, confirm your phone actually supports eSIM and is unlocked. Most iPhones from the XS onward, and most recent Pixel and Galaxy models, support it — but carrier-locked phones (common with some US and Japanese contract phones) often can’t add a second eSIM until they’re unlocked. Check under Settings → Cellular (iPhone) or Settings → Network & internet → SIMs (Android): if there’s no option to add an eSIM at all, your phone or carrier is blocking it.
Buy the eSIM online before your trip rather than at the airport. 👉Airalo and similar providers email you a QR code instantly, which means you can install it from your sofa instead of fumbling with it on arrival, jet-lagged, in an airport with patchy Wi-Fi. If you’re still deciding which one to get, see our guide to the best eSIM for Japan for a comparison of the main options.
Installing on iPhone
- Connect to Wi-Fi (installation needs a data connection, and you don’t want to use roaming data for this).
- Go to Settings → Cellular → Add eSIM.
- Choose Use QR Code, then scan the code your provider emailed you. If the QR code is on the same phone you’re installing it on (say, in an email you can’t view on another device), tap Enter Details Manually instead and type in the SM-DP+ address and activation code from the provider.
- Confirm the plan details, then tap Add eSIM.
- When asked to label the line, name it something obvious like “Japan eSIM” — you’ll thank yourself later when you have two or three lines listed.
- iOS will ask which line to use for cellular data and which for iMessage/FaceTime. For now, leave your home SIM as the default; you’ll switch this once you land.
Installing on Android
The exact menu wording varies slightly by brand, but the path is consistent:
- Connect to Wi-Fi.
- Go to Settings → Network & internet → SIMs → Add SIM (some phones show this as “Add eSIM” directly).
- Choose Set up an eSIM, then scan the QR code from your provider, or enter the activation details manually.
- Wait for the “eSIM added” confirmation — this can take a minute or two, which surprises people used to instant phone setups.
On Samsung Galaxy phones: Settings → Connections → SIM Manager → Add eSIM → Scan QR code (or Get eSIM/Enter Manually).
On Google Pixel: Settings → Network & internet → SIMs → Add SIM → Download a SIM instead.
Landing in Japan: what to actually switch on
This is the step most guides skip, and it’s where almost every problem happens. Once you land:
- Make sure Airplane Mode is off.
- Go into your Japan eSIM’s settings and turn on the correct roaming setting for the type of eSIM you bought: – If it’s a local/domestic Japan eSIM (most of the well-known tourist eSIMs work this way), it registers on the network like a Japanese SIM card, and Data Roaming should stay OFF. Turning it on can actually block the connection. – If it’s genuinely a global roaming eSIM plan, you do need Data Roaming turned ON for it to connect to a Japanese network. – If you’re not sure which type you bought, check the provider’s own setup page — it will say explicitly, and it’s worth checking before you assume.
- Set the new eSIM as your Cellular Data line (not your home SIM), while keeping your home SIM active for calls and texts if you want to stay reachable on your usual number.
- Give it a few minutes to attach to a network before deciding it’s broken.

The five fixes that solve almost every problem
If you land and have no data, work through these in order before assuming the eSIM itself is faulty:
- Wrong roaming setting for your eSIM type — by far the most common cause. Double-check against your provider’s instructions.
- The eSIM isn’t selected as your data line. It’s easy to install it correctly and then still be pulling data from your (now-disconnected) home SIM.
- APN settings didn’t apply automatically (mostly an Android issue). Go to your eSIM’s APN settings and enter the values your provider lists precisely — don’t guess or copy an APN from a different provider.
- A cold restart. Turning the phone fully off and on clears cached network profiles that sometimes block a newly installed eSIM from attaching properly.
- The plan’s validity hasn’t started yet, or has run out. Most eSIM data plans start counting down from your first connection to a network, not from the day you installed the profile — so if you set it up a week before flying, you likely haven’t burned any days yet. Check the provider’s app for remaining data and days.
FAQ
Can I install the eSIM before I leave home? Yes, and you should. Installing the profile doesn’t use up your data plan — most providers only start the countdown once you connect to a network in Japan. Just don’t switch the data line on until you land.
Do I need Wi-Fi to install it? Yes, for the initial install and QR scan. After that, the eSIM works over the mobile network like any SIM.
What if my phone doesn’t support eSIM, or is carrier-locked? You’ll need a physical SIM card or a pocket WiFi router instead. See our comparison of SIM vs pocket WiFi in Japan for which makes more sense for your situation.
Can I still receive calls and texts on my home number? Yes — that’s the main advantage of eSIM over swapping a physical SIM. Keep your home line active for calls/iMessage/WhatsApp, and just use the Japan eSIM for data.
Will it work on the Shinkansen and in rural areas? Coverage depends on which Japanese network the eSIM rides on (usually one of the three major carriers), but all three cover the Shinkansen route and the vast majority of places tourists actually go. Coverage thins out in some mountain and remote island areas, same as it would for a local’s phone.
The verdict
The technology itself is simple; almost every “it’s not working” story comes down to one of two things — the data roaming toggle set the wrong way for the eSIM type, or the new line not selected as the active data line. Install it on Wi-Fi before you fly, leave it switched off until you land, then work through the roaming setting first if anything looks wrong. Get that one setting right and the rest takes care of itself.
Written from Japan by the Wayfarer Japan team — practical, honest guides from people who actually live here.



